Client: JK Tyre
Event: ICOTY (Indian Car of the Year) & IMOTY (Indian Motorcycle of the Year) Awards
Agency: TNBT (The Next Big Thing)
Overview
TNBT successfully designed and executed the prestigious ICOTY/IMOTY Awards Ceremony in both 2021 and 2023. As the most coveted event in the automobile sector, it brought together over 150 heads of marketing and PR from leading automobile companies, showcasing the year’s winning cars and motorcycles.
Key Highlights
Challenging Stage Design
The event featured a unique oval stage design that seamlessly blended the awards ceremony with the presentation of winning vehicles on stage.
End-to-End Event Management
TNBT managed every aspect of the event, including creative design, event execution, entertainment coordination, vehicle cleanliness, and RSVP services for top CXOs from the industry.
Grand Branding
TNBT handled all aspects of the event, from creative design and execution to entertainment, vehicle prep, and RSVP services for top industry CXOs.
Impact
TNBT’s attention to detail and flawless execution ensured a memorable and seamless experience for attendees, reinforcing JK Tyre’s brand association with innovation and leadership in the automobile industry.
